A recent chart-topping
country western song praised "the little man" and cursed the
day the "big money" merchants took over and "shut him down."
Many Americans, because of our small town and agricultural past, share
this idealized view. We harbor a special devotion to the neighborhood
business and the family farm, institutions widely considered to be the
backbone of our country. At the same time we sing the praises of the little
man, however, Americans shop at mega-stores with parking lots the size
of whole downtowns. We have turned the benefits of mass production into
a culture of mass consumption. Shoppers flock to the big retail outlets
— which have killed small stores by offering lower prices and greater
selection — but experience heartfelt guilt about the fate of the
"little man."
The same divergence
between theory and practice colors the government’s application of
the nation’s antitrust laws. Since Congress enacted the Sherman Antitrust
Act in 1890, government officials have always claimed to be working on
behalf of the people when attacking business interests that Theodore Roosevelt
derided as "great malefactors of wealth." Consumer welfare has
thus been the favored rallying point of the antitrust enforcers. Senator
John Sherman claimed that the reason he authored the law that bears his
name was to outlaw arrangements "designed, or which tend to advance
the cost to the consumer."1 Accordingly, the current antitrust
regime continuously reiterates its dedication to "what is best for
consumers."2 Yet the true basis of antitrust law is not,
and has never been, consumer welfare. In reality antitrust is built on
a shaky foundation of ideology, politics, and ambition.
Self-interest motivates
almost all antitrust activity undertaken by government. Companies that
are losing market share to a dynamic competitor lobby for refuge in the
courts. Politicians seeking to protect industries in their home state
and generate campaign contributions, along with antitrust officials looking
to further their careers, oblige by subjectively applying antitrust laws.
Because antitrust law is purposely vague, the potential for legal action
against a company is virtually limitless. The "evidence" in
many cases consists of little more than appeals to populist resentment
of large firms that dominate the market by offering the best combination
of price and quality, often at the expense of the fabled little man. While
self-serving corporations and government regulators would have us believe
the antitrust laws are consumers’ lone defense against price-gouging
monopolies, the time has come to recognize America’s antitrust laws
for what they are: affirmative action for uncompetitive businesses.
Antitrust
as Affirmative Action
At first glance, antitrust
and affirmative action do not appear to be related. Yet the best way to
understand the economic issue of antitrust is to compare it with the social
issue of affirmative action. Both policies essentially offer the same
promise — fairness for businesses or groups that have suffered as
a result of unfair competition. In fact, the two policies share several
important characteristics, including a focus on forced equality, oversight
by government agencies, and proponents among powerful special interest
groups.
In his influential
1978 book, The Antitrust Paradox, Robert Bork asserts that egalitarianism,
in the desire for equal outcomes rather than equal opportunities, is the
governing philosophy of our time.3 The official language of
antitrust and affirmative action, with its focus on "fairness"
and "level playing fields," reflects Bork’s contention.
In both cases, extensions of regulatory power are cloaked in the robes
of justice. The appeal of these policies to the popular and largely misunderstood
notion of equality allows them to remain viable. However, neither individuals
nor corporations are entitled to protection from government lawyers if
they cannot make the grade or produce a superior product. Simply put,
equality means equal treatment, not privilege.4 Contrary to
the popular conception peddled by many of our leaders, when there is truly
fair competition there must be losers as well as winners.
The justification
for antitrust’s attacks on private property and affirmative action’s
assault on the merit process is based largely on statistics. Just as government
agencies claim that underrepresentation is a de facto sign of discrimination,
the antitrust authorities often cite a company’s large market share
to warrant enforcement activity. In both instances, it is assumed that
the individuals or the companies that succeed have done so through the
use of unfair tactics that hobble their competitors. To justify affirmative
action, it is said that the favored group "entered the race late."
Comparably, antitrust is validated on the grounds that certain companies
face insurmountable "barriers to entry." In both cases, rationality
is sacrificed on the altar of emotion. Instinctively, we know that a truly
free market should reward the top performer, yet still feel an obligation
to help the underdog.
Politicians promised
the public that the 1890 Sherman Antitrust Act would not harm enterprising
businesses and that the 1964 Civil Rights Act would not lead to racial
and ethnic preferences. When Senator George Hoar explained the antitrust
bill, he stressed that a man "who got the whole business because
nobody could do it as well as he could" would not be in violation
of the Sherman Act.5 Yet the courts held that "the [Sherman
Antitrust] Act has wider purposes," which included reining in companies
that practiced "exclusion" by using "a great organization,
having the advantage of experience, trade connections, and elite of
personnel."6
And while the Sherman Act was supposedly intended to combat conspiracies
in restraint of trade, many antitrust actions taken by the Federal
Trade Commission (FTC) and Justice Department target companies that are
expanding production. Similarly, while arguing for the 1964 Civil
Rights Act, Senator Hubert Humphrey challenged opponents to find "any
language which provides that an employer will have to hire on the basis
of percentage or quota related to color . . . I will start eating the
pages one after another, because it is not in there."7
While such language was not in the bill, it nonetheless did serve as a
catalyst for the current racial spoils system. Just one year after passage
of the Civil Rights Act, Lyndon Johnson used it as a basis to outline
official policy "not just [for] equality as a right and theory but
equality as a fact and equality as a result."8
The problem with forced
equality as a governing philosophy is that government allocation of resources
is a zero-sum game. Because government produces nothing of added value,
it only redistributes wealth. In order for government to give to some
citizens, it must take from other citizens.9 Thus, a program
that benefits one individual or group, whether it is antitrust policy,
racial preferences, or crop subsidies, comes at the expense of other taxpayers
forced to fund it. In antitrust policy, this translates into enforcement
actions such as requiring Microsoft to share the application programming
interfaces to its software, which the company spent billions of dollars
to create. In the case of affirmative action, such transfers occur in
the college admissions process when a qualified student is passed over
for a less qualified but politically favored student. Antitrust law and
affirmative action do not banish unfair competition and discrimination;
the policies simply codify its acceptable use by government.
|
Table 1. The Language of Antitrust vs. the Language
of Affirmative Action
|
|
Antitrust
|
Affirmative Action
|
|
"level playing fields"
|
"level playing fields"
|
|
"barriers to entry"
|
"entered the race late"
|
|
"network effects"
|
"old boy network"
|
|
"price discrimination"
|
"discrimination"
|
|
"multiple producers"
|
"diversity"
|
|
"consumer rights"
|
"civil rights"
|
|
"fair competition"
|
"fair competition"
|
|
Source: National Taxpayers Union Foundation
|
Because antitrust
and affirmative action have been largely a preserve of the courts, they
are subject to the whims of the judiciary. As a result, there have been
few clear signals to businesses concerning what constitutes unfair practices
or unfair discrimination. Federal Reserve Chairman Alan Greenspan described
antitrust as
a world
in which competition is lauded as the basic axiom and guiding
principle,
yet "too much" competition is condemned as "cutthroat.".
. . It is a world in which the law is so vague that businessmen
have no way of
knowing whether specific actions will be declared illegal until
they hear
the judge’s verdict — after the fact.10
Businesses face similar
obstacles in the area of hiring. For example, in Griggs v. Duke
Power, a court held that administering tests to prospective employees
constitutes illegal discrimination if certain groups tend to fail the
test at a higher-than-average rate.11 The judiciary has exhibited
a fondness for making policy, a trend that has been exacerbated by the
failure of the legislative branch to confront activist judges or to take
responsibility for deciding controversial issues. Many judges relish this
expanded power. As former Supreme Court Justice William Brennan wrote
in a 1979 decision, judges "are not mere umpires, but in their own
sphere, lawmakers."12
While many believe
that "the range of error so far has been acceptable,"13
the costs of antitrust and affirmative action to our society continue
to pile up. These massive expenses include lost productivity and innovation,
compliance costs, legal fees, punitive damages, and salaries for unneeded
employees.
- Professor George
Bittlingmayer examined antitrust activity in 21 major industries from
1947-1991 and determined that each antitrust case lowered overall investment
by $34 million to $110 million.14 Using the low estimate,
one may conclude that the 293 antitrust investigations launched by the
Department of Justice Antitrust Division in 1999 served as a taxpayer-funded
$10 billion drag on our economy.15
- Bittlingmayer and
fellow University of California at Davis economist Thomas W. Hazlett
argue that the Nasdaq stock market lost $450 billion in market capitalization
— the listing’s worst one-day performance ever — as a
direct result of the antitrust decision against Microsoft.16
The tab for affirmative
action is similarly burdensome:
- Experts estimate
the costs of regulation by the Equal Employment Opportunity Commission,
the Office of Federal Contract Compliance, the Department of Education,
and several other state and local agencies to be $545 million per year.17
- When the annual
costs of complying with affirmative action regulations, such as forgoing
the lowest bid on public works projects, biased college admissions,
lost productivity, and unwarranted promotions are factored in, the total
reaches an astounding $28 billion.18
Because the economic
stakes are so high with antitrust and affirmative action, the groups that
benefit from these policies actively and assertively protect their interests.
Companies spend billions of dollars on political donations and direct
lobbying of government, often to initiate review of the business practices
of their competitors. Researchers have also demonstrated that Members
of Congress often use their control of the Federal Trade Commission’s
budget to force the agency to investigate the competitors of companies
located in their districts.19 Diversity consultants, university
officials, labor activists, human resources managers, and cultural communications
specialists — to name a few — have turned affirmative action
into a growth industry. These well-organized groups have staked out the
moral high ground and have successfully branded proponents of free markets
as beholden to "corporate interests" and condemned supporters
of a truly colorblind society as "racist."
Affirmative action
and antitrust essentially operate in the same way. Antitrust is simply
affirmative action applied to the business world. Both policies have endured,
at least in part, because of Americans’ strong support for the ideal
of free and fair competition. As Robert Bork pointed out, the mystique and legends of
antitrust affect our view of ourselves and of our own government.20
Yet in the cases of antitrust and affirmative action, support for these
policies is based on a fundamental misunderstanding of the way in which
the programs really function. Rather than promote competition, the policies
create a situation in which the government goes to bat on behalf of favored
groups at the direct expense of other parties. Even if we accept the arguable
premise that both policies are motivated by good intentions, there is
no doubt that they lead to a bad result. Antitrust and affirmative action
are two of our society’s most glaring contradictions. America proudly
claims to be a country that is dedicated to equality of opportunity, yet
wastes billions of dollars annually attempting to guarantee equality of
outcomes. Antitrust, like affirmative action, creates special rules for
those who cannot succeed and passes on the costs to consumers and taxpayers.
Populist
Foment and the Birth of Antitrust Law
When Congress
enacted the first antitrust law in 1890, America was in the midst of a
period of rapid economic and social change. Steady westward expansion
meant that the frontier, long a symbol of American life, was "closed."
Although 40 percent of the labor force still worked the soil, rapid urbanization
occurred as immigrants from the countryside and Europe crowded into the
cities. Most of these new arrivals took low-paying factory jobs in the
burgeoning industrial sector. Railroads, telegraphs, telephones, and steamships
linked the entire country and made possible the emergence of the first
truly national markets for goods and services. A country of yeoman farmers
had become a country of big industry. As a result, large firms that enjoyed
economies of scale began selling an ever-increasing share of products.
Many regional companies began to merge, creating large-scale enterprises
with names like American Tobacco, American Sugar, and Standard Oil.
A prolonged period
of hard economic times for many average Americans accompanied these rapid
changes. Reliance on the gold standard meant that as the economy grew,
the money supply did not always keep pace, leading to painful cyclical
declines in prices and real income.21 This post-Civil War deflation
meant that many debtors – farmers in particular – found it increasingly
difficult to service their mortgages and other loans at the same time
they received lower prices for their crops or labor. The situation was
exacerbated by mass production and consolidation, which further deflated
prices. While farmers received less and less for their crops each season
and many workers saw their wages fall, "big business," which mainly consisted
of firms that had merged to stay alive in a deadly era of price-cutting,
appeared to be prospering.
The public strongly
resented the big railroads, banks, and other large, impersonal economic
forces that seemed to be taking an increasing influence over their lives.
The new class of industrialists and financiers became infamous for its
perceived indifference to average Americans, summed up by William Henry
Vanderbilt’s quip that "the public be damned."22 People
across the country believed they were losing their economic independence
to increasingly visible, and increasingly concentrated, big business.
The captains of these industries, dubbed "robber barons," took center
stage as objects of public revulsion. The seeds of the populist movement,
which held the promise of reining in the shifting economic forces that
were changing American life, were sown in this volatile environment.23
Into this scene stepped the politicians, who thundered against "concentration
of wealth" and vowed to deliver the public from the exploitative trusts.
The Sherman Antitrust
Act
Congress enacted the
Sherman Antitrust Act of 1890 to address both political and economic concerns.
Politically, the legislation acted as a response to the widely-held fear
that large concentrations of corporate power might undermine democracy.
By 1890 campaigns for elective office were becoming increasingly sophisticated,
and thus more expensive. As money began to play a growing role in elections,
and politicians became more reliant on a handful of major donors, many
Americans worried that an oligarchy of wealthy special interests would
obtain a monopoly on political representation. Reformers, newspaper editors,
labor leaders, and others clamored for action to rein in the "Money Trust."
The economic argument
for antitrust legislation rested on the widespread belief that big business
posed a deadly threat to small businesses and family farms. John Sherman,
whose name graces the 1890 act, reflected the thinking behind his legislation,
saying, "If we will not endure a king as a political power we should not
endure a king over the production, transportation, and sale of any of
the necessaries of life."24 The impulse behind the antitrust
law was also protectionist. Sherman claimed that the price-cutting trusts
"subverted the tariff system" and used the antitrust legislation as a
smokescreen to sponsor a bill to raise the tariff on imported goods three
months later. A high tariff allowed politically influential domestic businesses
to raise their prices, causing The New York Times to denounce the
Sherman Act as the "Campaign Contributors’ Tariff Bill." The Times
concluded:
That so-called
Anti-Trust law was passed to deceive the people and to clear the
way for the enactment
of this . . . law relating to the tariff. It was projected in
order that the party organs might say to the
opponents of tariff extortion and
protected combinations, ‘Behold, we have attacked the Trusts.
The Republican
party is the enemy of all such rings.’25
The Sherman Act did
not address the real causes of populist discontent, which were deflation
and the dislocation wrought by the transformation to a modern industrial
economy. The act itself is purposely brief, vague, and malleable, outlawing
"every contract, combination in the form of trust or otherwise, or conspiracy,
in restraint of trade or commerce." The law is so cloudy that technically
businesses that agreed to close on the same day or at the same time could
be indicted for a conspiracy in the restraint of trade. As NYU Law School
professor Eleanor Fox stated, "The Sherman Act has always been an elastic
piece of social legislation, used to attack perceived exploitation and
the aggregation of power."26 Rep. William Mason, an antitrust
advocate of the late 1800s, admitted that "trusts have made products cheaper,"
but argued that they "have destroyed legitimate companies and driven honest
businessmen from legitimate business enterprises." In other words, the
main problem with the trusts was not that they harmed consumers, but that
small, inefficient firms could not compete.27
|
Sherman
Antitrust Act of 1890
|
|
Section 1:
Every contract, combination in the form of trust or otherwise, or
conspiracy, in restraint of commerce among the several states or
with foreign nations, is hereby declared illegal.
Section 2:
Every person who shall monopolize, or attempt to monopolize, or
conspire with any other person or persons to monopolize any part
of the trade or commerce among the several states, or with foreign
nations, shall be guilty of a misdeameanor.
|
Antitrust was born
for political and economic reasons that had little to do with consumer
welfare. The Sherman Act’s legal offspring reflect the same characteristics
as the parent. Each represents an attempt by the government to increase
its control over the production and distribution of goods and services.
Completely opposite of giving consumers more choices, these acts involved
the government in every aspect of commerce, allowing government to make
arbitrary choices without consumer input by dictating terms of participation
in the marketplace. Somehow government was supposed to protect the free
market by placing competitors in chains.
The Clayton Act
The Clayton Act of
1914 was passed to address specific practices not covered by the Sherman
Act. The law prohibited tying agreements, price discrimination, interlocking
boards of directors and stock mergers that would lessen competition.
The Federal Trade
Commission Act
This 1914 act of Congress
set up the Federal Trade Commission, which was charged with investigating
"unfair methods of competition." The commission is made up of five full-time
commissioners appointed by the president for seven-year terms as well
as a professional staff. Aside from its focus on anticompetitive practices,
the FTC also investigates claims of deceptive advertising.
The Robinson-Patman
Act
The Robinson-Patman
Act of 1936 prohibits firms from selling products at "unreasonably low
prices" in order to damage a competitor. Sometimes called the Anti-Chain-Store
Act, Robinson-Patman outlaws charging different prices to different buyers
with the effect or intent of creating a monopoly. Meant to protect independent
retailers, the law also enjoyed support from wholesalers who feared large
chain stores would buy directly from the manufacturers for lower prices.
Celler-Kefauver Antimerger
Act
The Celler-Kefauver
Antimerger Act of 1950 prevents one firm from purchasing the assets of
another if the result is to reduce competition. The statute prohibits
both horizontal and vertical mergers that give market power to a firm
in a particular industry.
Our antitrust laws
reflect the political impulses of the time in which each was passed. For
example, Congress approved the Clayton Act and created the Federal Trade
Commission at the zenith of the activist Progressive era, and the Robinson-Patman
Act was enacted at the height of the Great Depression in order to shield
small businesses. Unfortunately, these laws have far more to do with protecting
competitors and increasing the power of government than with defending
consumers. The intellectual basis for antitrust law depends upon a number
of flawed theories about the manner in which markets operate and how consumers
and businesses actually behave.
Flawed Theories
of Antitrust
Modern economists
have always debated the merits of antitrust law. From about 1880-1920
most experts saw little need for antitrust laws, viewing mergers as a
natural consequence of the competitive struggle and seeing no need for
legislation that interfered with the market.28 Beginning around
1920, however, economists started developing mathematical models that
stressed the importance of markets characterized by competition among
many small firms. Over time the "perfect competition" model
arose from this ideological blueprint and flourished in the 1940s through
the 1960s, as government pursued a vigorous antitrust policy.29
In the 1970s, Chicago School scholars such as Robert Bork and Public Choice
School scholars led by James M. Buchanan raised serious doubts about the
efficiency of antitrust policy and inspired the relaxation of antitrust
regulation during the Reagan and Bush Administrations. The latest wave
of antitrust thought, the "post-Chicago School," argues that
the emergence of a new technology and information-based economy necessitates
heightened antitrust enforcement.30
Antitrust law
is built upon a number of widely accepted, but flawed, economic theories.
The most commonly held notion, as stated by outgoing Antitrust Division
head Joel Klein, is that antitrust is necessary because "the natural
state of markets is not to move towards increasing competition."31
Proponents of antitrust believe the only way to prevent monopolistic abuses
is to empower a strong regulatory state. They favor "creative regulation"
to keep the government one step ahead of scheming monopolists. Since they
do not believe in the market, they are scared to let it work. As one antitrust
enthusiast writes without a hint of irony, "more free competition
often requires the counterweight of more regulation."32
As the country continues the transformation from an industrial economy
to an economy characterized by technology, information, and globalization,
the antitrust enforcers are stepping up their activity and claiming newfound
relevance. While their arguments have evolved from populist attacks on
wealth to technical bluster about "network effects" and "positive
feedback loops," the political and economic motivations behind antitrust
remain the same. Antitrust is a collection of myths.
Myth — Mergers are Anticompetitive
While there is certainly
an ongoing movement toward consolidation, the "corporate giantism"
derided by some critics has not killed competition.33 In fact,
mergers are the result of competitive pressures to produce lower costs
for consumers. The Department of Justice and Federal Trade Commission
acknowledged in April 1997 that "the primary benefit of mergers to
the economy" is their ability to generate cost savings.34
Unfortunately, the threat of antitrust action prevents many potential
mergers. Others are caught up in regulatory review, causing time and money
to be wasted on meeting the demands of the antitrust authorities through
compliance costs, lobbying, public relations, etc. Robert Ekelund and
Mark Thornton determined the cost of merger delay to equal $12 billion
in 1996 alone. In regulated industries, the average merger delay was 186
days — more than half a year — and twice as long as in non-regulated
industries, which are not as susceptible to capture by special interest
groups and manipulation by politicians.35
Myth — Predatory Pricing
Predatory pricing
is a classical tenet of antitrust. In theory, companies seeking a monopoly
use unprofitably low prices to undercut and destroy a competitor, thereby
permitting the surviving predator to raise prices above a level that would
have existed under competition. While this concept appears reasonable,
predatory price theory neglects the crucial fact that the so-called predator
risks not recouping his investment, as Chicago School critics of traditional
antitrust policy have stressed.36 In fact, economic research
over the past two decades has shown that predatory pricing is unlikely
to result in a monopoly because rivals of predators have both incentive
and ability to withstand the predatory onslaught, which does great harm
to the price-cutter’s bottom line.37 The predator also
has no guarantee of maintaining market share if it raises prices back
to a profitable level, and no way to bar new entrants from the marketplace
even if a competitor does close its doors.
|
Table
2. Government-Sponsored Monopolies
|
|
U.S. Postal
Service
|
|
Cable television
|
|
Public education
|
|
Provision
of services such as municipal garbage collection
|
|
State liquor
stores
|
|
Labor unions
|
|
Amtrak
|
|
Retirement
investment (Social Security)
|
|
Source: National
Taxpayers Union Foundation
|
Predatory price rules
also invite firms to compete in the courts rather than in the marketplace.
The fact that airlines have been prosecuted for charging lower prices
than their rivals shows that antitrust law is about protecting the competitor
who cannot offer a similarly low price.38 After
all, how is a price war bad for consumers? Prosecuting a company for predatory
pricing is ultimately the civil equivalent of preventive detention in
criminal cases, punishment based on the presumption of future anticompetitive
behavior. Unfortunately, as economist Thomas Sowell writes, "Too
often, it seems, if you have hurt competitors, then you have hurt competition
in the eyes of the judges."39
Myth — Consumer Harm
Antitrust officials
are currently focusing on the harm that "network effects" may
have upon consumers. A network effect occurs when the more a business
sells of a particular product, the more valuable it becomes. The classic
example is the telephone, and a more recent — and relevant —
example is the Windows operating system. Antitrust officials fear that
consumers will stick with bad or outdated technology because of their
desire to remain a part of the "network," thereby stifling innovation.
The other major concern is that network effects act as a barrier to entry
that prevents competition or hurts competitors who do not have access
to the network technology, a view shared by retiring DOJ chief Joel Klein
and FTC Chairman Robert Pitofsky.40 This concept fails to take
into account the fact that if big companies are indeed slowing down innovation,
the door is thrown open to more competition for the customers of the dominant,
but overly complacent, producer.41 Consumers, who are more
savvy, and more able to react to changes in the market than are government
regulators, will reward the company that best meets their needs. As D.T.
Armentano writes, "Consumers don’t need or want level playing
fields. They simply want the best product at the lowest price."42
Even if a company
with a large share of the market did raise its prices, it is far more
efficient to let new entrants to the market take care of them than for
government to become involved. Antitrust is fundamentally about the harm
done to inefficient competitors, not helpless consumers. In the ten years
before the 1890 Sherman law, the industries accused of being monopolized
by trusts all lowered their prices faster than the general price level
was falling and expanded output faster than GNP was growing, some as much
as ten times faster. Most of the industries supposedly monopolized by
the trusts — bituminous coal, lead, leather, linseed oil, liquor,
petroleum, salt, sugar, and steel — had falling prices and rising
output in the decade before the Sherman Act.43 The late nineteenth
century trusts were the first to successfully respond to the changing
dynamics of the market, which made them the political target of uncompetitive
businesses and crusading — or simply self-interested — politicians.
Myth — Collusion
Strategic partnerships
are essential to modern industrial enterprises. Such consolidation can
deliver consumer benefits by avoiding needless duplication, reducing costs,
and coordinating research and development. Put simply, the old saying
that two heads are better than one applies perfectly to the business world.
Unfortunately, American firms often find it more difficult to enter into
agreements with other companies than do their foreign rivals, giving the
foreign firms a decided edge. Antitrust laws encourage companies to sue
their competitors who enter into such agreements, and the threat of lawsuits
often prevents such partnerships.44 When true "collusion"
occurs, it is destined to backfire. Arrangements that fail to provide
consumer benefits, such as price-fixing schemes, motivate members of the
cooperative to cheat, discourage consumption, and are always subject to
competition from new rivals.45 Ultimately, the market polices
itself more efficiently than government.
Myth — Tying
Tying,
sometimes referred to as bundling, occurs when two distinct items are
sold together as part of the same product. Tying is quite common and often
makes products more efficient. For example, consumers purchase left shoes
and right shoes in a pair, thereby lowering their transaction cost and
increasing utility. The antitrust authorities view tying as an unfair
trade practice because the company engaging in tying generally takes market
share away from a company that does not offer tied-in products, and may
sell the bundled goods at a higher total price. Additionally, antitrust
enforcers accuse companies of using dominant products (e.g., Microsoft
Windows) as leverage for tying weaker products (Microsoft Internet Explorer)
and thereby harming competitors (Netscape). Yet users of Windows would
almost surely find it easier to use an Internet Explorer that looks similar
to and operates like Windows, particularly an integrated browser like
that present in Windows 98. Determining what constitutes a bundled good
is a very subjective process. As former Justice Department chief economist
Lawrence White notes, "no one would challenge the right of manufacturers
to tie erasers to the tip of pencils, tires to an automobile or buttons
to shirts."46 There is no need for antitrust officials
to concern themselves with tying; if a company attempted to get a price
for two products that exceeded their combined value to consumers, they
would purchase the products elsewhere.
Myth — The Threat of Monopoly
Several dominant firms
that attempted to charge monopoly prices have failed to extract long-term
monopoly profits from consumers. For example:
- In 1901 American
Can merged 90 percent of all capacity in the can business. It raised
prices by one-quarter — and promptly lost one-third of its market
share, despite additional buying-up of competitors and their output.
Prices returned to the pre-merger level in a very short time.47
- In the 1890s, American
Sugar gained 98 percent of sugar refining capacity east of the Rockies.
The concern then cut back production and enjoyed a brief period of increased
income until competitors increased output and sent sugar prices lower
than they had been a few years before American Sugar’s attempted
monopolization.48
- In the late 1880s
and early 1890s, the National Cordage Association bought out competitors
at premium prices, who then turned around and undercut the trust’s
prices, forcing it into bankruptcy in 1893.49 The lesson
is simple: a company may enjoy a dominant market share, but it can only
maintain its position by charging a competitive price and performing
more efficiently than other firms in its industry.
Policymakers often
confuse the mere existence of economic concentration (generally measured
by market share) as proof that a long-term threat to market competition
exists.
Yet a review of several
once-prevalent products shows how market forces work against strategies
to dominate a market. Apple (computers), IBM (punchcard technology), and
Sony (Betamax VCR) constructed what trustbusters would call "closed
networks" that made their products compatible only with products
of their own brand. After these firms attained positions of market dominance
and high profitability, new entrants such as Microsoft, clone PC makers,
and the VHS videocassette recorder gained ascendance by lowering prices
and making their products compatible with diverse systems.50
These examples demonstrate the process that Harvard economist Joseph Schumpeter
called "creative destruction," in which dominant firms lose
to innovative competitors and thereby strengthen the overall market.
Reality — The Only True Monopolies are Created and Fostered by Government
p>
Government is
the only social or economic organization with the power to create and
sustain a true monopoly. The best example is the notoriously inefficient
U.S. Postal Service, which does not allow competitors to deliver letters
to mailboxes or packages to post office boxes. Other examples proliferate:
state-run liquor stores, taxi monopolies created by city and state officials
who limit the number of cabs, public education, public transportation,
and local garbage collection. The most pervasive government-nurtured monopolies
are labor unions, which are the sole bargaining agents for employees,
are exempt from antitrust law, and are legally allowed to force workers
to pay dues as a condition of employment.
If government really
wanted to "level the playing field" among businesses, it would
not sponsor enterprises like Fannie Mae and Freddie Mac, which compete
against private sector banks for mortgage lending and can raise debt cheaply
because investors perceive their securities as enjoying the backing of
the U.S. government.51 Other monopolistic abuses by government
include setting minimum prices for milk, utility rates, and an array of
agricultural products. Such interference with the market has only one
effect — to raise prices for consumers. It is the result of special
interest groups clamoring for protection, whether farmers who want higher
prices, union workers who want higher wages, or taxi owners who want fewer
competitors.
The Failure
of Antitrust Policy
America’s antitrust
laws reflect the prevailing social and economic mood of the times in which
they were passed. The landmark 1890 Sherman Antitrust Act, as discussed
earlier, arose out of a deep-seated fear and resentment of large-scale
enterprises. The Clayton Antitrust Act of 1914 and creation in the same
year of the Federal Trade Commission, which both investigates and enforces
antitrust violations, occurred at the zenith of the reform-minded Progressive
Era. The 1936 Robinson-Patman Act, legislated in the wake of a deflationary
period in the middle of the Great Depression, reflected widespread concern
that with so many small businesses weakened and competition severe, a
few big firms would be able to dominate the market through their ability
to purchase goods at a volume discount. Because antitrust law confuses
the interests of competitors with the ideal of competition, it has consistently
punished successful businesses and failed to provide consumer benefits.
Standard Oil
John D. Rockefeller’s
Standard Oil Company, which was broken up by court order in 1911,
is often cited as the archetypical monopoly. Prominent muckraker Ida Tarbell
demonized the company in her 1904 book, The History of the Standard
Oil Company, which portrays Rockefeller ruthlessly buying out rivals,
crushing the spirits of Standard employees, and even persecuting the residents
of oil-rich regions around the country.52 Generations of schoolchildren
have learned that the benevolent government prevented this evil robber
baron from cornering the petroleum market, accruing massive profits, and
practically proclaiming himself king. Like the other myths of antitrust,
this popular conception is little more than a fairy tale.
Standard did not cut
back production or raise prices. Economies of scale pioneered by the company
caused prices of refined petroleum to fall from over 30 cents a gallon
in 1869 to 10 cents by 1874 and 5.9 cents by 1897. [See figure 1.]53
Standard enjoyed reduced transportation costs because of the volume of
its business, which the company passed on to consumers in the form of
lower prices throughout the late nineteenth century. In fact, the costs
and prices for refined oil reached their lowest levels in the history
of the petroleum industry at the very time Standard Oil was being accused
of monopolistic practices.54 Reflecting on this achievement,
Standard Oil Founder John D. Rockefeller wrote, "I ascribe the success
of the Standard Oil Company to its consistent policy of making the volume
of its business large through the merit and cheapness of its products."55
One prominent critic of Rockefeller admitted in the debate over the Sherman
Act that, "the oil trust certainly has reduced the price of oil immensely,"
but voted for the antitrust law anyway.56

According
to popular mythology, the government sued Standard Oil to address the
lack of competition in the petroleum industry. Yet Standard faced plenty
of competition — by the time the company was broken up in 1911, there
were 147 independent oil refineries. Standard Oil’s market share
dropped from 88 percent in 1890 to 64 percent in 1911. The company’s
oil production as a percentage of total market supply dropped from 34
percent in 1898 to 11 percent in 1911. Clearly, even what Tarbell labeled
"the pre-eminent trust of the world" was susceptible to competition
in the open market.57 Although many commentators view the case
as a justification for antitrust, Standard should rightly be seen as a
victim of the politicking of its competitors and the anti-big business
spirit of the times. Medium-sized refiners that lost cozy local monopolies
to Standard’s rationalizing and price-cutting attacked the company,
joined by laid-off employees and suppliers that formerly enjoyed robust
business with the local monopolies.58 Ida Tarbell, whose writings
appealed to many Americans suspicious of the trusts, had a personal ax
to grind: her brother served on the board of the Pure Oil Company, which
went under owing to competition from what contemporaries dubbed "the
Standard." Although the Supreme Court found Standard Oil guilty,
the company really lost its case years earlier in the court of public
opinion.
IBM
In 1969 the Justice
Department accused IBM of violating antitrust principles. At the time
"Big Blue" enjoyed a comfortable 65% share of the computer market.59
After thirteen years of taxpayer-financed litigation, the government finally
dropped its case in 1982, as IBM’s mainframe market declined in the
face of competition from new companies like Intel, Apple, and (ironically)
Microsoft. A Justice Department internal review concluded that the 13-year
"case against IBM was without merit and should be dismissed."60
By the late 1980s, "monopolist" IBM would lay off thousands
of workers as its competitors chipped away what was thought to be an unassailable
customer base. Outgoing antitrust czar Joel Klein now admits that when
the case against IBM was brought, "the Division sometimes disregarded
sound, market-based antitrust analysis in favor of a big-is-per se-bad
philosophy."61 Adherence to this philosophy cost taxpayers
millions in a needless case that spanned four presidential administrations.
Alcoa
In 1937 The government
filed a massive antitrust case against the Aluminum Company of America
(Alcoa) that encompassed four years, 155 witnesses, 1,803 exhibits, and
58,000 pages of evidence and testimony. There was no doubt that Alcoa
dominated the aluminum market.62 However, it attained its position
through efficiency and the continuous innovation of new technologies,
such as recovery of alumina from low-grade ores and methods to increase
the strength and anti-corrosiveness of aluminum. In 1941, a federal judge
cleared Alcoa of all the government’s 140 charges of monopolization
and conspiracy. Despite the company’s strong record of achievement,
in 1945 a federal appeals court overruled the original decision and declared
that Alcoa
insists that it never excluded competitors; but we can think of no more
effective exclusion than progressively to embrace each new opportunity as
it opened and to face every newcomer with new capacity already geared into
a great organization, having the advantage of experience, trade connections
and elite personnel.63
While Judge Learned
Hand praised the company for its efficiency, he punished it for the same
reason. As he stated in his opinion, Alcoa’s superior business practices
served as a barrier to entry for competitors, making Alcoa a target for
the trustbusters. The decision clearly shows antitrust law’s bias
toward protecting competitors at the expense of consumers.
Brown Shoe
The 1962 antitrust
case against the Brown Shoe Company reflects the extreme scrutiny placed
on mergers during the so-called golden age of antitrust enforcement. Brown
Shoe Company, a manufacturer of shoes, bought the Kinney chain of retail
outlets in order to vertically integrate its operation and make itself
more competitive in the shoe market. While a federal court admitted that
this change would allow the merged company to pass on efficiencies to
consumers in the form of faster style changes and lower prices, the court
nonetheless found that this merger harmed competition. Brown Shoe controlled
just 4 percent of shoe making capacity and Kinney operated only 845 retail
outlets out of a total of over 70,000 nationwide — a little more
than one percent.64
Staples/Office
Depot
In 1997 the Federal
Trade Commission successfully blocked a proposed merger between Staples
and Office Depot, companies that operated chains of office-supply superstores.
These retailers had pioneered the concept of mass-retail office stores
and allowed individuals and small business owners to enjoy the economies
of scale formerly enjoyed only by larger purchasers. Although Staples
and Office Depot accounted for only $10.7 billion in sales out of an office
supply market that totaled $185 billion per year (about 6 percent)65
of the total office-supply market, the Federal Trade Commission complaint
alleged that the merged company would control 75 percent of sales made
by office-supply superstores.66 U.S. District Judge Thomas
F. Hogan accepted the FTC’s argument that this would thwart competition,
and his decision reflected antitrust’s penchant for helping competitors
at the expense of consumers: "the fact that prices might be lower
than current prices after the merger does not mean that the merger will
not have an anticompetitive effect," he wrote.67 Although
Judge Hogan felt obligated to block the merger, he concluded his decision
by stressing that "the defendants are being punished for their own successes and for
the benefits that they have brought to consumers."68
A litany of companies
has faced similarly counterproductive antitrust prosecutions. The government
won an antitrust suit against Schwinn Bicycle Company in 1967, yet market
competition forced the company into bankruptcy by 1992. RCA Corporation
once dominated radio and television production. The Justice Department
slapped the company with a consent decree mandating that it license products
and cease charging royalties in domestic markets. As Alfred Chandler of
Harvard University has pointed out, this caused RCA to license to Japan
and formed the basis of the now dominant Japanese consumer electronics
industry. Pan Am Airlines also fell victim to the trustbusters, who did
not allow the company to acquire domestic routes. Pan Am lost ground to
foreign competitors and closed down for good in 1990.69
In 110 years of antitrust
law, proponents of a strong regulatory regime have not achieved any solid
victories for consumers. Antitrust enthusiasts often cite the breakup
of AT&T — which has benefited consumers — as one of their
greatest victories, but fail to recognize that government fostered the
AT&T monopoly in the first place. In spite of antitrust’s dismal
record, many economists continue to insist that "America’s gift
to the world of political economy is the federal antitrust policy."70
Perhaps the most popular myth is that, while antitrust law may be imperfect,
it "saved" capitalism from the market failures that would have
made full-blown socialism inevitable.71 In fact, the opposite
is true: antitrust leads to Soviet-style regulation of the economy. As
D.T. Armentano writes in The Myths of Antitrust,
There was no ‘golden age’ when monopolistic abuse was running
rampant in the free market and when, accordingly, antitrust was magnificently
relevant. Antitrust law has always been ambiguous, the theoretical
foundations of antitrust theory have always been faulty, and the
empirical ‘evidence’ has always been nonexistent.72
In light of the failure
of antitrust law to protect consumers, why do policymakers continue to
travel along a destructive regulatory path? The answer, as the next section
will show, lies with politics, greed, and personal ambition.
Self Interest:
the Public Choice Critique of Antitrust
Established by
Professor James M. Buchanan,73 public choice theory applies
the methods of analysis used in economics to the study of politics.74
Public choice theorists hold that exercises of government power
are driven by the self interest of those in public office and by private
parties that stand to gain from government action. Public choice scholars
explore the personal ambitions, business interests, and political interests
behind antitrust and believe that the antitrust laws are self-serving.
For example, politicians often threaten industries with regulation and
taxation in order to generate contributions to their campaigns, a process
known as "rent seeking."75 Businesses, for their
part, often decide to "invest" in pursuing antitrust complaints
against their competitors just like any other business decision.76
Because such a strategy involves marshaling public resources for private
gain, public choice scholars call it "free riding." Companies
must pay rent to politicians whether they want a free ride or simply want
to avoid being run over by the antitrust gravy train.
While proponents
of antitrust frame their support for strict regulation in terms of market
failure, antitrust should properly be seen as a political failure of the
system to ensure equal treatment for all competitors. In fact, when government
takes action to correct perceived failures in private markets, an important
effect of the intervention is to redistribute wealth to organized interests
from the less well-organized.77 Markets operate based on competition,
but government does not. Thus, as public choice theorists John G. Cullis
and Philip R. Jones point out, while in office politicians and bureaucrats
enjoy a monopoly that allows them to promote activist government. Cullis
and Jones divide the effect of the monopoly into three parts:78
- Tax-price illusion
Antitrust
officials encourage the tax-price illusion by claiming that enforcement
of antitrust actually generates money for government. For example, in
1999 House Judiciary Committee Chairman Henry Hyde (R-IL) scolded colleagues
who were trying to cut back Department of Justice funding by noting
that the Department’s Antitrust Division brought in $1.4 billion
in fines in 1998.79 Deputy Assistant Attorney General John
M. Nannes speaks proudly of the division’s "record-shattering
criminal fines in FY 1999."80 Left unsaid is the fact
that the process of extracting these fines adds a multibillion-dollar
deadweight to our economy.
- Potential benefit
illusion
Antitrust
enforcers employ the potential benefit illusion to claim that they will
make consumers better off. Yet because antitrust serves as affirmative
action for less efficient competitors, prices often rise after antitrust
action is taken, particularly on enforcement of predatory pricing.81
Consumers do not want government’s help: an April 2000 poll showed
67% of Americans thought Microsoft had been good for consumers; only
8 percent thought it had been bad.82
- Deceptive "advertising"
Deceptive advertising
occurs when politicians insist, as Al Gore did on a recent campaign
stop, that the antitrust laws "embody a fundamental American value"
and are thus vital to the maintenance of competitive markets and even
democracy itself.83
This model applies
well to antitrust, as its enforcers claim a) they are "severely constrained"
by limited resources;84 b) their work will help consumers;85
and c) that they are not motivated by self-interest or political calculations
— or as antitrust honcho Joel Klein has said, "politicians have
no place in the enforcement of antitrust laws."86

Source: DOJ Antitrust
Division, "10-Year Workload Statistics Report, FY 1990-1999."
The
reality that the public choice theorists have exposed is that antitrust
law is essentially special interest — as opposed to public interest
— legislation. The intense jockeying of competitors for political
and business advantages represents what respected University of Chicago
professor and U.S. Appeals Court Judge Richard Posner termed the Antitrust
Pork Barrel.87 For example:
- Thomas J. DiLorenzo
has demonstrated that the Sherman Act was passed to protect politically
influential small farmers and select businesses from more efficient
competition.88
- DiLorenzo, Donald
Boudreaux, and Steven Parker have shown that groups which lobbied for
a Missouri antitrust law in the 1880s that served as a precursor to
the Sherman Act were rural cattlemen and butchers seeking to thwart
competition from newly centralized meat processing plants in Chicago.89
- Government regulators
need a steady caseload to justify increasing budgets. If they are not
taking on more cases each year, they will face calls to slash their
budget.90
- Lawyers within
the DOJ and FTC seek to advance their careers by gaining experience
in antitrust litigation that would be valuable in the private sector.
"This is the smartest thing I ever did," intoned former New
York State Assistant Attorney General Gail Cleary, who worked on the
Microsoft case and subsequently jumped ship to a lucrative intellectual
property law firm.91
- Losing competitors
want antitrust to restrict entry to new rivals, limit price or non-price
competition, and impose costs on their opponents while they get free
legal help.92
- Politicians often
use antitrust regulations to protect businesses in their district from
more efficient competitors.93 They also imply the threat
of regulation to generate campaign contributions.
- Studies show that
judges who are up for promotions impose harsher antitrust remedies,
and that when court dockets are full, companies face stiffer penalties
for going to trial.94
Public choice
analysis is not radical and "anarchistic," as some critics charge.95
It simply strives to define regulatory and political processes as they
are, not as they should be. Despite antitrust’s unmasking over the
past three decades, there is still a widespread belief in the righteousness
of trustbusting. It is not surprising that politicians, government lawyers,
needy corporations, and other self-interested parties attempt to use the
antitrust laws to their own advantage. What is surprising is that antitrust
continues to be viewed as public interest legislation when it is clearly
special interest legislation.
Politics
As Usual: The Microsoft and Visa/MasterCard Cases
"These are
exciting times at the Antitrust Division," says recently departed
antitrust czar Joel Klein.96 Deputy Assistant Attorney General
John Nannes proudly echoes, "no one presently in the Antitrust Division
can remember a time when there was more ongoing high-profile antitrust
litigation." The antitrust wheel of fortune has indeed spun in the
direction of the regulators, who are using an evolving set of legal theories
to attack some of America’s most successful companies.97
The Justice Department’s lawsuits against Microsoft and Visa/MasterCard
are the most important of these cases. Sold to the public as a crusade
for consumer welfare, the litigation against Microsoft and Visa/MasterCard
ultimately fails any objective consumer welfare test for utility. Both
cases have been characterized by a) few, if any, consumer complaints,
b) scheming by competitors, and c) political gamesmanship.
United States v. Microsoft
The Microsoft case
demonstrates everything that is wrong with antitrust policy. The public
— computer users in particular — did not want the lawsuit.98
However, Microsoft’s competitors, influential politicians, and DOJ
bureaucrats did. The suit followed a predictable pattern for antitrust
cases: competitors sought antitrust relief to hobble their rival, politicians
used the case to generate campaign contributions, and government lawyers
sought valuable trial experience. Microsoft was simply punished for its
neglect of the political process. As one congressional aide remarked,
[Microsoft] doesn’t want to play the D.C. game, that’s clear,
and they’ve gotten away with it so far. The problem is, in the long
run they won’t be able to.99
Predictably, government
officials dismiss arguments that political considerations played a role
in the decision to sue Microsoft. "Politicians have no place in enforcement
of antitrust laws," says Klein.100 Yet politics
contaminated the government’s case against Microsoft from the beginning.
Since disgruntled consumers chafing at supposed monopoly abuses were in
short supply, a handful of powerful computer industry executives pushed
the DOJ to take action instead. "Government has to come in and discipline
[Microsoft] until the rest of the world catches up," urged Scott
McNealy of Sun Microsystems, which spent $3 million to assemble a panel
of experts who successfully lobbied DOJ to sue Microsoft.101
Then-Netscape CEO James Barksdale — who met with Klein in his home
to discuss the case — even admitted in court that it would have been
"too expensive" for his company to hire its own lawyers to settle
its score with Microsoft. The nineteen state Attorneys General (AGs) who
ultimately joined the federal case also appeared to have been motivated
by political considerations.102 As Iowa AG Tom Miller said
of the suit, "Everyone knew it was high profile. This one was a no-
brainer."103
And Miller unmasked the government’s real agenda when he reminded
his fellow AGs that they originally "wanted to move quickly in this
case . . . to protect Netscape."104
The economic theory
underpinning the Microsoft case is even more suspect than the political
calculations that motivated it. The government essentially prosecuted
Microsoft for adding a free web browser (Internet Explorer) to the Windows
operating system and requiring computer manufacturers to sell this enhanced
version as a single product. While this posed an obvious threat to Netscape,
how is a free, integrated web browser bad for consumers? The government
rested its case on speculation about what Microsoft might do to
harm consumers (raise prices after driving Netscape out of business) rather
than what the company had done to harm consumers.105
Even economist Franklin Fisher, the government’s lead witness, admitted in court that
Microsoft had not hurt consumers "up to this point."106
It is ironic that Microsoft was prosecuted for pricing its browser at
zero, considering that Netscape had earlier employed this very same tactic
in order to build its own market share.107 Although Microsoft
was accused of blocking Netscape’s access to the market, it was revealed
during the trial that Netscape distributed 160 million copies of Navigator
in 1998 alone, and that almost a quarter of all computers distributed
that year had Netscape on them.108 In the middle of the trial
America Online purchased Netscape in a multi-billion dollar deal. The
antitrust authorities who were prosecuting Microsoft for "tying"
its products failed to block this merger, which wedded the nation’s
largest Internet service provider to the nation’s largest Internet
browser company.
While the case failed
to provide any tangible benefits for consumers, it clearly served as a
detriment to investors. On April 1, 2000, before news of the breakdown
of settlement talks filtered out, Microsoft was worth $106 per share,
or $551 billion. On April 24, after the government indicated it planned
to break the company up, the shares were worth $66, for a net loss to
investors of $208 billion — $768 for every person in the United States.109
It was not just Wall Street heavy hitters that lost money: as of April
2000, more than 2,000 mutual funds held Microsoft shares.110
Public-employee pension funds in just eight of the nineteen states that
sued Microsoft lost a combined $38.6 billion following the ruling, led
by declines in the value of their high-tech holdings.111 The
overall losses were far greater, as the impact of U.S. District Court
Judge Thomas Penfield Jackson’s April 3, 2000 "finding of fact"
against Microsoft spooked the entire market and caused the Nasdaq to experience
its worst one-day loss ever. Experts will continue to debate the merits
of antitrust enforcement, but one thing is certain — the Microsoft
case has had a negative impact on the economy.

Judge Jackson ultimately
found Microsoft guilty of violating the Sherman Act and ruled that the
firm should be broken up into two companies, as proposed by Microsoft’s
competitors and the Justice Department. In a clear assault on Microsoft’s
private property rights, Jackson decreed that Microsoft would have to
share its application programming interfaces (APIs) — which it has
spent billions to develop — with its rivals.112 While
the Supreme Court’s refusal to fast-track the case gives Microsoft
a good chance of winning on appeal, the government’s lawsuit created
what U.S. Court of Appeals Judge Richard Posner calls the "cluster-bomb
effect." Nineteen states piggybacked the federal litigation, and
the European Union and several foreign countries are planning to sue Microsoft.113
The government’s lawsuit also opened the door to trial lawyers, who
have filed over 130 class-action antitrust suits against Microsoft. The
government’s pursuit of Microsoft is not a consumer crusade. It has
helped a handful of politicians, DOJ bureaucrats, and software companies
at the expense of millions of American consumers, investors, and taxpayers.
United
States v. Visa Intl. Corp. and MasterCard Intl. Inc.
The DOJ filed antitrust
charges against Visa and MasterCard — brands that are owned by an
association of 6,000 member banks — in October 1998; as of October
2000 the case was still at trial. The government objects to Visa and MasterCard
rules that prevent member banks from issuing other cards, namely American
Express and Discover. The DOJ claims that Visa and MasterCard, which control
about 75% of the credit card market, practice "duality" and
do not compete with each other, stifling innovation in the credit card
industry.114 The charges are groundless. Over 8,000 member
banks compete to issue Visa and MasterCard, flooding mailboxes, web pages,
and phone lines with new offers.115 Visa alone offers 20,000
different types of cards.116 The credit card industry actually
helped spur scores of innovations, including ATM machines, debit cards,
and cards that feature photo ID. The government’s case is not about
promoting innovation — it is basically an attempt to force Visa and
MasterCard member banks to distribute the cards of its politically influential
competitors.
While interventionist
post-Chicago thinking has become ascendant at the Antitrust Division,
the real force behind the litigation against Visa and MasterCard is their
top rival, American Express (AmEx). Under the leadership of CEO Harvey
Golub, AmEx has waged an aggressive lobbying campaign to bring antitrust
charges against its competitor.117 AmEx has cultivated its
political ties, making donations to key members of the U.S. Senate Banking
Committee before a recent hearing on the credit card industry.118
Vernon Jordan, a close friend of President Clinton, sits on AmEx’s
Board of Directors. AmEx bought heavy advertising for President Clinton’s
1993 inaugural committee, won the White House Travel Office account, and
has replaced Diner's Club as the government-issued credit card for federal
workers. AmEx appears to be using its political connections and the antitrust
laws to subvert competition while the company irons out the wrinkles created
by the failure of its early 1990s business strategies, which cost the
company billions of dollars.119 Golub has himself admitted, "We should
have seen what was happening, but we let success blind us. We were inflexible.
We were arrogant. We were dreaming."120
The DOJ says that
Visa and MasterCard are engaged in a "restraint of trade" in
violation of the Sherman Act. Consumers, however, are having no trouble
getting AmEx credit cards. AmEx currently has 47.9 million cards in circulation,
the highest amount in company history. It is accepted in 2.1 million locations,
in spite of charging merchants almost double the Visa and MasterCard fee,
and it enjoys 65% of the corporate credit card market.121 AmEx
has achieved this market penetration in spite of the fact that it charges
holders fees of between $55 and $300 per year for its cards. Profit for
1999 was $2.5 billion, up over 15% from 1998.122 At the close
of September 2000, AmEx stock traded at around $60 per share and had a
market capitalization of $80 billion.123 Standard & Poor’s
gives AmEx shares a positive "accumulate" rating, citing rapid
innovation in the credit card industry as a primary reason.124
Thus, after taking several missteps, AmEx appears to be back on track.
Even if protecting competitors was a valid justification for antitrust,
AmEx does not need government protection.
Justice Department
spokeswoman Gina Talamora has said, "our aim is to protect consumers
and not competitors." Yet the evidence behind the DOJ’s case
against Visa and MasterCard indicates otherwise. Golub has urged banks
to switch to AmEx’s network precisely because their transaction fees
are higher than Visa and MasterCard. This would directly translate into
higher costs for consumers.125 As a Detroit News editorial
complained, "only by government logic would costlier credit benefit
consumers."126 Other critics have suggested that the only
way a company can keep the antitrust monkey off its back is to either
run an incompetent business or stay small — or both.127
Sadly, this observation is accurate, although not entirely correct. The
other way to keep the regulators at arms’ length is to focus on winning
in the political arena rather than the marketplace.
Antitrust
Policy: End It, Don’t Mend It
Antitrust law enjoys
a quasi-religious reverence reserved for few government policies. For
example, Marshall Howard has called the Sherman Act "the Magna Carta
of free enterprise." Even many of the harshest critics of antitrust
policy, such as Robert Bork and William F. Shughart, support a limited
antitrust regime.129 Proponents of antitrust assert that abolishing
government’s antitrust authority is risky because we do not know
how business will evolve. Although it may have seemed logical that trusts
and cartels would corner markets and harm consumers, we have the benefit
of over 110 years of antitrust policy to see that the market humbles even
the most aggressive would-be monopolist. The only monopolies that have
endured are run by or blessed by government. While no one knows exactly
what the future holds, the experiences of the past century demonstrate
that the tentacles of antitrust law periodically threaten to strangle
our economy. Abolishing antitrust will save billions of dollars lost to
our economy each year — including legal expenses, reduced productivity,
lost innovation, and compliance costs.130
Antitrust has always
been special interest legislation. The antitrust constituency used to
be led by small business, but is now led in many instances by large second-tier
companies seeking antitrust help in their fight against a dominant player.
These companies are not always forthright with the antitrust authorities,
as the Justice Department’s John Nannes complained:
We are troubled by the number of instances in which the Antitrust Division
has been provided with information that turns out not to be true . . . these
misrepresentations have frequently involved important matters going not
only to facts relevant to the potential violation being investigated but
even to the nature of relief proposed by private parties to resolve our
antitrust concerns.131
This clamoring for
antitrust protection, as well as other firms’ strong desire to avoid
costly antitrust litigation, forces companies into a political bidding
war that has greatly expanded the problems of rent seeking and free riding.
It is no coincidence that the most heavily regulated industries —
such as telecommunications, tobacco, and automobiles — are the industries
that make the most political contributions. Unfortunately, the government’s
focus on regulating the new economy has forced information-era companies
to greatly increase their giving. For example, Internet giant Cisco Systems,
clearly scared by the prospect of facing Microsoft-like litigation, upped
its corporate campaign contributions from $61,000 in all of 1996 to $681,000
as of September 2000. [See Figure 3.]132 Repeal of antitrust
law would go a long way toward ending this political extortion. An equally
clear solution for reducing rent extraction and free riding is to reduce
the size of government itself, and thereby lessen its power to threaten,
expropriate, and transfer.133
All antitrust law,
including the Sherman Act and the Clayton Act, should be repealed. Congress
should abolish the Federal Trade Commission and de-fund the Department
of Justice Antitrust Division. This would constitute a serious break with
past policy, but it is a break that nonetheless must be made. Cries of
protest will be heard from the groups that have the most to lose —
antitrust officials and anti-business academics, politicians, antitrust
lawyers, and companies that use antitrust to subvert competition. They
will claim that "surgical intervention" in markets is necessary
to protect consumers. Yet it is dangerous to allow surgery on an unwilling
and healthy patient, especially when the goal is only to share its brain
or remove some muscle.134 Proponents of antitrust regulations
will also continue to insist that antitrust saves capitalism from excesses
that would make full-blown socialism inevitable, in spite of the fact
that antitrust has not saved capitalism, only harmed it.135
Government antitrust policy, with its arbitrary attacks and state-created
privileges, is the true enemy of competition and consumer welfare.136
Antitrust is so flawed that it cannot be reformed — it must be repealed.
Conclusion:
Does Antitrust Have a Future?
The emergence of high-tech
industries and multinational corporations has allowed many firms to evade
the choking grasp of government regulation. But antitrust officials in
the U.S., the European Union, and several foreign countries are beginning
to work together to slam the brakes on the fast-moving global economy.137
Former Antitrust Division chief Joel Klein has called for establishment
of a new international agency devoted solely to coordinating global antitrust
policies. In the 2000 presidential election campaign, both candidates
appeared to be wedded to the antitrust status quo. Vice President Al Gore
campaigned by making populist attacks against "Big Oil" and
"greedy" pharmaceutical companies.138 While George
W. Bush avoided such pronounced anti-business rhetoric, Bush economic
advisor Tim Muris has said, "the core of antitrust enjoys wide, bipartisan
consensus."139 Unfortunately, the politicians fail to
recognize that the prosperity of the last decade occurred largely because
the Joel Kleins of the world had not caught up with the Bill Gateses and
other entrepreneurs. As Holman Jenkins, Jr. writes, "Joel Kleinism"
is the force that could stifle innovation, decrease consumer demand, and
ultimately trigger a recession in the not-too-distant future.140
The greatest threat
to free competition comes not from aggressive businesses, but from government
intrusions into the marketplace. By undermining competition through antitrust
enforcement or subsidies for failing industries, government uses tax dollars
to make consumers pay higher prices. For example, the federal government
recently spent $50 million to prop up the fishing industry and the Agriculture
Department plans to force cranberry farmers to cut production or dump
15% of their crop in order to keep prices high.141 State governments,
for their part, are blocking the direct sale of items such as autos, auto
parts, and wine over the Internet in order to protect politically powerful
car dealers and wine wholesalers.142 If any party is guilty
of engaging in "conspiracies in restraint of trade" that keep
costs high for consumers, it is government. Unfortunately, government
activity to protect favored industries shows no signs of abating.
Popular support for
antitrust is built upon widely held and deep-seated notions of fair play.
Occasionally these ideals bubble to the surface in campaigns against large
companies such as Wal-Mart. However, with over half of all American families
across all income ranges now owning stock, the emergence of a new "investor
class" could lead to broader backing for free-market policies.143
The investor class is savvy enough to understand that the private sector,
not government, creates wealth. This expanding group of Americans cares
about increasing the value of their portfolios — not the politics
of protecting uncompetitive businesses — and sees the negative effect
that antitrust crusades, such as the Microsoft debacle, can have on their
net worth. If progress is to be made on the antitrust front, the growing
ranks of investors must work with traditional defenders of free enterprise
toward repeal of the antitrust laws. The long-standing cultural bias against
big business will make this task difficult, albeit worthwhile. The "little
man" will be thankful in the long run.
About the Author
Mark
Schmidt
is Director of Programs for NTUF.
Notes
1 Quoted in Yale Brozen, "The Attack on Concentration,"
The Freeman, January 1998.
2 See, for example, "Attorney General Reno, Assistant
Attorney General Klein Statements Regarding Proposed Remedy in Microsoft Case,"
Department of Justice Press Release, April 28, 2000.
3 Robert Bork, The Antitrust Paradox: A Policy at War With
Itself (New York: Basic Books, 1978), 423.
4 Wendy McElroy, Sexual Correctness: The Gender-Feminist
Attack on Women (Jefferson, NC: McFarland & Company, 1996).
5 Brozen, "The Attack on Concentration."
6United
States v. Aluminum Company of America
, 148 F. 2d
416 (1945), 427.
7 Quoted in Nelson Lund, "Reforming Affirmative Action
in Employment: How to Restore the Law of Equal Treatment," Heritage Foundation
Committee Brief No. 17, August 2, 1995.
8 Quoted in Charles Murray, Losing Ground: American Social
Policy, 1950-1980 (New York: Basic Books, 1984), 43.
9 Walter E. Williams, "Affirmative Action Can't be Mended,"
Cato Journal, Vol. 17, No. 1 (Spring/Summer 1997).
10 Thomas J. DiLorenzo, Cato Handbook for Congress, #39 Antitrust,
(105th Congress).
11 Murray, Losing Ground, 94.
12 In a 1985 speech at Georgetown Law School, Brennan also
said that the "majoritarian process has appeal under some circumstances,
but I think ultimately it will not do," adding that the Supreme Court's
role is "to declare certain values transcendent, beyond the reach of
temporary political majorities." Patrick J. Buchanan, "Ending Judicial
Dictatorship," Heritage Lecture No. 553, January 29, 1996.
13 Sarah S. Vance, "Judicial Review of Competition Cases,"
www.oecd.org/daf/clp/Roundtables/jug27.HTM
14 George Bittlingmayer, "Industry Investment and Regulation,"
CES Working Paper Series 81 (Munich: Center for Economic Studies, 1995).
15 U.S. Department of Justice Antitrust Division 10-Year
Workload Statistics Report, FY 1990-1999, 2.
16 Thomas W. Hazlett and George Bittlingmayer, "Why
Nasdaq Loses When the Government Wins," The Wall Street Journal, April
4, 2000.
17 Rachel Jafta, "The High Cost of Affirmative Action,"
www.hsf.org.za/focus_10/f10-aa.html. See also, Peter Brimelow and Leslie Spencer,
"When Quotas Replace Merit, Everybody Suffers," Forbes, February
15, 1993.
18 "Cost of Government," Americans for Tax Reform,
www.atr.org/cogd/2000/addenda1.htm
19 See Roger Faith, Donald Leavens, and Robert Tollison,
"Antitrust Pork Barrel," and Malcolm Coate, Richard Higgins, and
Fred S. McChesney, "Bureaucracy and Politics in FTC Merger Challenges,"
in Fred S. McChesney and William F. Shughart II, The Causes and Consequences
of Antitrust: The Public Choice Perspective (Chicago: University of Chicago
Press, 1995).
20 Bork, The Antitrust Paradox, 10.
21 Barry W. Poulson, Economic History of the United States
(New York: Macmillan Publishing Co., Inc, 1981), 362-363.
22 Comment of William Henry Vanderbilt, reported in Chicago
Daily News, October 8, 1882, in Leonard Roy Frank, ed., Random House Webster's
Quotationary (New York: Random House, 1999) 152.
23 See Lawrence Goodwyn, The Populist Moment (New York: Oxford
University Press, 1978).
24 Ibid.
25 Thomas J. DiLorenzo, "The Truth About Sherman,"
Austrian Economics Newsletter, Summer 1991.
26 Steve Lohr, "Mr. Sherman's 1890 Nod to Populism Has
Often Been Broadly Interpreted," The New York Times, October 19, 1998,
C9.
27 David R. Henderson, "The Case Against Antitrust,"
Fortune, April 27, 1998.
28 DiLorenzo, "The Truth About Sherman."
29 D.T. Armentano, "The Failure of Antitrust Policy,"
The Freeman, Vol. 44, No. 6, June 1994.
30 Albert A. Foer and Robert H. Lande, "New Antitrust
Institute Envisions a Post-Chicago Future," Legal Times of Washington,
November 2, 1998.
31 Quoted in Pete du Pont, "Antitrust Regulators to
the Rescue," National Center for Policy Analysis Opinion Editorial, September
15, 1999.
32 Robert Kuttner, "The Answer to Deregulation? Creative
Regulation," The American Prospect, October 31, 1999.
33 Robert B. Reich, "Should We Worry About the New Corporate
Giants?" The American Prospect, May 1998.
34 Christine Chambers Wilson, "Markets in the Balance:
Efficiencies Analysis of Mergers Should Consider Multiple Markets," Legal
Times, November 6, 1999.
35 Robert Ekelund, Jr. and Mark Thornton, "The Cost
of Merger Delay in Restructuring Industries," Heartland Policy Study
#90, June 23, 1999.
36 See Bork, The Antitrust Paradox.
37 Donald J. Boudreaux and Andrew N. Kleit, "How the
Market Self-Polices Against Predatory Pricing," Competitive Enterprise
Institute, June 1, 1996.
38 "Predatory Pricing Simply Won't Fly," National
Center for Policy Analysis, www.ncpa.org/pd/regulat/ regapr98c.html
39 Thomas Sowell, "Predatory Prosecution," Forbes,
May 3, 1999.
40 Robert Pitofsky, "Challenges of the New Economy:
Issues at the Intersection of Antitrust and Intellectual Property," speech
to American Antitrust Institute Conference: "An Agenda for Antitrust
in the 21st Century," at National Press Club, June 15, 2000; Joel I.
Klein, "Rethinking Antitrust Policies for the New Economy," Haas/Berkeley
New Economy Forum at UC Berkeley, May 9, 2000.
41 James V. DeLong, "The New Trustbusters," Reason,
March 1999; see also Bork, The Antitrust Paradox.
42 D.T. Armentano, "It's Time to Reexamine Antitrust
Legislation," Cato Institute, This Just In, November 13, 1997, www.cato.org/dailys/11-13-
97.htm
43 Henderson, "Antitrust Busters," Reason, August/September
1995.
44 Bryan T. Johnson, "Increasing American Competitiveness
Through Strategic Alliances," Heritage Foundation Backgrounder #857,
September 26, 1991.
45 Clyde Wayne Crews, Jr., "Antitrust Policy as Corporate
Welfare," Competitive Enterprise Institute, July 1997.
46 Michael M. Weinstein, "Previous Antitrust Cases Leave
Room for Both Sides to Cite Them Now," New York Times, October 19, 1998,
C10.
47 Brozen, "The Attack on Concentration."
48 Ibid.
49 DeLong, "The New Trustbusters."
50 Domingo F. Cavallo, "Untrustworthy Antitrust,"
Forbes, May 31, 1999.
51 Sathnam Sanghera, "Consumers Back Tough Regulations,"
Financial Times, June 16, 2000.
52 Ida M. Tarbell, The History of the Standard Oil Company,
posted online by the University of Rochester at http://www.history.rochester.edu/fuels/tarbell/
MAIN.HTM
53 Thomas J. DiLorenzo, "The Ghost of John D. Rockefeller,"
The Freeman, June 1998.
54 D.T. Armentano, The Myths of Antitrust: Economic Theory
and Legal Cases (New Rochelle: Arlington House, 1972), 77.
55 John D. Rockefeller, Random Reminisces of Men and Events,
quoted in Stephen Ambrose and Douglas Brinkley, editors, Witness to America
(New York: HarperCollins Publishers, 1999), 310-311.
56 DiLorenzo ascribes this comment to Sen. Edwards in "The
Truth About Sherman."
57 Tarbell, History of the Standard Oil Company, vii.
58 DeLong, "The New Trustbusters."
59 John Steele Gordon, "Read Your History, Janet,"
Forbes, February 23, 1998.
60 Richard McKenzie and William F. Shughart II, "Is
Microsoft a Monopolist?," The Independent Review, Vol. 3, No. 2 (Fall
1998), 169.
61 Joel I. Klein, "Rethinking Antitrust Policies for
the New Economy," speech given at the Haas/Berkeley New Economy Forum,
Haas School of Business, University of California at Berkeley, May 9, 2000.
62 Armentano, The Myths of Antitrust, 107-122.
63 Quoted in Johnson, "Increasing American Competitiveness."
64 D.T. Armentano, Antitrust Policy: The Case for Repeal
(Washington, DC: Cato Institute, 1991), 52.
65 "FTC vs. Staples, Office Depot Ð and Reality,"
Investor's Business Daily, March 12, 1997.
66 William Niskanen, "Antitrust and the Staples-Office
Depot Merger," Cato Institute, This Just In, June 26, 1997.
67 Federal
Trade Commission vs.
Staples
Inc .and Office Depot Inc ., Civ. No. 97-701(TFH), 1997 U.S.
Dist. Lexis 9322; 1997-2 Trade Cas. (CCH) P71,867. In upholding the FTC's
claim that the relevant issue was that the merged companies would control
75 percent of office-supply superstore sales capacity Ð and not the fact
that combined they only accounted for 5 percent of total office-supply sales
Ð Hogan wrote, "the mere fact that a firm may be termed a competitor
in the overall marketplace does not necessarily require that it be included
in the relevant product market for antitrust purposes."
68 Ibid. Gordon,
69 "Read Your History, Janet."
70 Hans B. Thurelli and James M. Patterson, "Longer
Live the Sherman Act!" in Theodore P. Kovaleff, ed., The Antitrust Impulse,
Vol. II (Armonk, NY: M.E. Sharpe, 1994), 967-1003.
71 DiLorenzo, "The Ghost of John D. Rockefeller."
72 Armentano, The Myths of Antitrust, 277.
73 See, for example, James M. Buchanan and Robert D. Tollison,
eds., Theory of Public Choice (Ann Arbor: University of Michigan Press, 1972).
74 Dennis C. Mueller, Public Choice (New York: Cambridge
University Press, 1979), 1.
75 Fred S. McChesney, Money for Nothing: Politicians, Rent
Extraction and Political Extortion (Cambridge, Mass.: Harvard University Press,
1997), 2.
76 William F. Shughart II, Antitrust Policy and Interest
Group Politics (New York, Quorum Books, 1990), 53.
77 Ibid.
78 John G. Cullis and Philip R. Jones, "Public Choice:
Outrageous Theory and Engaging Tests," in K. Alec Chrystal and Rupert
Pennat Rea, eds., Public Choice Analysis of Economic Policy (New York: St.
Martin's Press, 2000), 59-90.
79 Mark Schmidt, "Department of Injustice," Elko
Daily Free Press, November 20, 1999.
80 Nannes, "Last Year and This Year: The View from the
Antitrust Trenches," address before the New York State Bar Association
Antitrust Law Section Annual Meeting, January 27, 2000.
81 James L. Gattuso, "Don't Outlaw Cheap Airfares,"
The Wall Street Journal, April 8, 1998.
82 Robert J. Samuelson, "The Mystifying Microsoft Case,"
The Washington Post, April 12, 2000, A27.
83 Albert A. Foer, "Two Approaches to Antitrust: Where
Would Gore and Bush Take Antitrust Law?" American Lawyer Media, April
7, 2000.
84 Nannes, "Last Year and This Year."
85 See, for example, "Statement by Joel I. Klein on
the Abandonment of the WorldCom/Sprint Transaction," Department of Justice
press release, July 13, 2000.
86 "Washington Wire," The Wall Street Journal,
April 7, 2000, A1.
87 Richard Posner, "The Federal Trade Commission,"
University of Chicago Law Review, Vol. 39, No. 47 (1969).
88 DiLorenzo, "The Truth About Sherman."
89 Donald Boudreaux, Thomas DiLorenzo, and Steven Parker,
"Antitrust Before the Sherman Act," in Fred S. McChesney and William
F. Shughart II, eds., The Causes and Consequences of Antitrust: The Public
Choice Perspective (Chicago: University of Chicago Press, 1995).
90 Shughart, Antitrust Policy and Interest Group Politics,
106
91 James V. Grimaldi, "Hearsay," The Washington
Post, July 24, 2000, F31. In Antitrust Policy and Interest Group Politics,
Shughart cites a study by Suzanne Weaver showing that lawyers in the Department
of Justice Antitrust Division often base their decision to prosecute on their
prospects for gaining trial experience that will be valuable when they move
on to the private sector.
92 Ibid., 48.
93 For example, U.S. Senate Judiciary Committee Chairman
Orrin Hatch (R-UT) was lobbied by Utah-headquartered Novell Corporation, a
competitor of Microsoft, to use his position to instigate antitrust action
against Microsoft. Hatch fired off a controversial letter to Bill Gates in
which he warned Microsoft not to become involved in a "public relations
campaign" that enlisted the support of computer executives, with the
veiled threat that he would use his position as Chairman of the powerful Judiciary
Committee to thwart the company. Quoted in Robert A. Levy, "Hatch vs.
Gates: Just Who is Abusing Power?" Cato Institute, This Just In, June
23,1998.
94 Shughart, Antitrust Policy and Interest Group Politics,
133.
95 Albert A. Foer, book review of "Money for Nothing:
Politicians, Rent Extraction and Political Extortion," White House Weekly,
February 3, 1998, posted at www.antitrustinstitute.org/recent//.cfm
96 Klein, "The Importance of Antitrust in the New Economy."
97 Fred S. McChesney, "Antitrust and Regulation: Chicago's
Contradictory Views," Cato Journal, Vol. 10, No. 3 (Winter 1991), 775-798.
98 Frank Newport, "Justice Department Not Doing as Well
in Court of Public Opinion," The Gallup Organization, June 13, 2000,
www.gallup.com/poll/fromtheed/ed0006.asp
99 David Boaz, "Prisoner Held for Ransom," The
Washington Times, June 11, 2000.
100 "Washington Wire," The Wall Street Journal,
April 7, 2000, A1.
101 "Bureau of Browser Controls," The Washington
Times, April 4, 2000; Report on Sun Microsystems from Bloomberg News, October
8, 2000.
102 See, for example, David Plotz, "Richard Blumenthal:
He was Supposed to be President; So Why is He Only Connecticut's Attorney
General?," Slate, September 15, 2000.
103 Mark Schmidt, "Lawyers Playing Lawmakers: The Microsoft
Antitrust Suit," National Taxpayers Union Foundation Policy Paper #119,
September 1999.
104 Transcript of state Attorneys General conference call,
November 5, 1999 held in possession of author.
105 Former Deputy Assistant Attorney General Robert Litan
explained this double standard, writing that "Microsoft effectively had
the burden of showing that the package of the browser and the operating system
provided very real and compelling benefits to consumers, not just some ïplausible
benefits.'" "Fair Use of Antitrust Law," The Washington Post,
September 13, 2000, A35.
106 Steve Chapman, "The Real Cost of the Microsoft Verdict,"
Chicago Tribune, April 6, 2000.
107 T.J. Rodgers, "What's Good for Microsoft . . .,"
The New York Times, October 20, 1998.
108 Comments of David Evans at "The Economics of United
States v. Microsoft" conference at the American Enterprise Institute,
February 11, 2000, http://www.brook.edu/comm/transcripts/20000211.htm
109 Alex Tabarrok, "The Anti-Entrepreneurs," The
Independent Institute, May 1, 2000.
110 Rebecca McReynolds, "Don't Get Stuck with Extra
Pieces," Individual Investor, April 2000. An article by Aaron Lucchetti
in the July 10, 2000 Wall Street Journal said, "Like it or not, you'll
probably find big slugs of Microsoft somewhere in your funds, making every
twist and turn in the company's fortunes your business."
111 "Attorneys' General Pursuit of Microsoft Leaves
Their State Pension Funds $38.6 Billion Poorer, Study Finds," National
Taxpayers Union, April 28, 2000, http://www.ntu.org/issues/taxes/tech/
P0004Microsoftpension.html
112 Finding of Law in U.S. v. Microsoft
posted at http://www.microsoft.com/presspass/trial/col/col.asp
113 Richard A. Posner, "Antitrust in the New Economy,"
paper given at the American Law Institute-American Bar Association antitrust
conference, September 14, 2000.
114 "Justice Department Files Antitrust Suit Against
Visa and MasterCard for Limiting Competition in Credit Card Network Market,"
Department of Justice press release, October 7, 1998.
115 Testimony of Paul Allen, Executive Vice President and
General Counsel, Visa U.S.A., before the U.S. Senate Banking Committee Subcommittee
on Financial Institutions, May 25, 2000.
116 "A Statement from Visa," http://www.visa.com/cgi-bin/vee/av/doj/
statement/main.html?2+0
117 John Hanchette, "Anti-Trust Trial Set for Visa,
MasterCard," The Salt Lake Tribune, June 9, 2000. See also, "Harvey
Golub's Testimony to the U.S. Senate Banking Committee," www.americanexpress.com,
May 25, 2000.
118 Paul Bedard, "The Next Microsoft," U.S. News
& World Report, May 15, 2000. AmEx's 1999 annual report optimistically
states that antitrust action against Visa and MasterCard could "open
competition."
119 For example, AmEx's former CEO attempted to create a
financial supermarket which failed miserably and lost $2.3 billion over three
years on the Optima card, the first AmEx card to allow a month-to-month balance.
120 Linda Grant, "Why Warren Buffet's Betting Big on
American Express," Fortune, October 30, 1995.
121 Michael W. Lynch, "Credit Where It's Due,"
Reason, January 1999.
122 "Fortune Global 500 General Information 2000,"
www.fortune.com.
123 Stockmaster report for American Express, http://www.stockmaster.com/exe/sm/
chart?Symbol=AXP&m
=12&ci=I%3ASPX&ma=n&UPT=8266
124 Standard & Poor's Stock Reports Ð American Express
Company, August 15, 2000. The report states, "The Justice Department's
ongoing lawsuit against Visa and MasterCard could positively affect American
Express."
125 "Myths vs. Facts in the Department of Justice's
Case Against MasterCard and Visa," http://www.mastercard.com/about/update/
myths.html
126 "The Real Monopoly," Detroit News, October
18, 1998.
127 "Antitrust Hit List: Who's Next?" Investor's
Business Daily, October 13, 1998.
128 Thomas J. DiLorenzo, "The Origins of Antitrust:
An Interest Group Perspective," International Review of Law and Economics
(1985), 5 (73-90).
129 Although Bork's book The Antitrust Paradox strongly criticized
antitrust law, Bork has supported the government's prosecution of Microsoft
and American Express. In Antitrust Policy and Interest Group Politics, Shughart
calls for repeal of the Clayton Act and abolishment of the Federal Trade Commission,
but favors Department of Justice review of price-fixing and large mergers.
130 D.T. Armentano and Yale Brozen, Antitrust and Monopoly:
Anatomy of a Policy Failure, 2nd edition (Independent Studies in Political
Economy, 1999).
131 Nannes, "Last Year and This Year."
132 Greg Hitt, "Cisco's Chambers Revs Up Political-Contribution
Engine," The Wall Street Journal, June 8, 2000, A26. Cisco CEO John Chambers
upped his personal giving from $13,400 in 1996 to $270,000 as of June 2000.
"Computer Equipment and Services: Top Contributors," Center for
Responsive Politics, www.opensecrets.org/ industries/contrib.asp?Ind=B12
133 McChesney, Money for Nothing, 170.
134 "Federal Surgeons, Healthy Patients," The Tampa
Tribune, October 16, 1998.
135 Michael Hirsh, "The Feds' Case Against Bill Gates,"
Newsweek, March 9, 1998.
136 Fred L. Smith, Jr., "Why Not Abolish Antitrust?"
Regulation, Vol. 7, No.1, January/February 1983.
137 See, for example, Anita Raghavan and Brandon Mitchener,
"EU's Antitrust Czar Isn't Afraid to Just Say No; Just Ask Time Warner,"
The Wall Street Journal, October 2, 2000, A1.
138 Andrew Cain, "Gore Emulates Nader's Criticism of
Big Oil Companies, Drug Firms," The Washington Times, July 5, 2000, A4.
139 Jim McTague, "Antitrust's Future: It Would Be Alive
and Well Under Either Candidate," Barron's, September 25, 2000, 46.
140 Holman Jenkins, Jr., "How a Telecom Meltdown Will
Cause the Next Recession," The Wall Street Journal, September 27, 2000,
A27.
141 "Declining Fishing Industry Seeks to Net More Federal
Aid," Associated Press, August 14, 2000; "USDA Moves to Reduce Cranberry
Crop Surplus," Associated Press, August 7, 2000.
142 Jacob Sullum, "Costly Car Trouble," The Washington
Times, August 11, 2000, A16; "Wine War Update," The Wall Street
Journal, September 18, 2000, A18.
143 James K. Glassman,
"The Investor Class: The Next Political Power," IntellectualCapital.com,
April 22, 1999, http://www.intellectualcapital.com/issues/issue223/item4172.asp;
since the mid-1960s, the number of American families that own stock rose from
about 10 percent to over 50 percent, a number that continues to grow. From
1989-1999, stock ownership increased 46 percent among households with incomes
between $25,000 and $50,000 and by an incredible 78 percent among households
earning between $10,000 and $25,000. According to data from the Federal Reserve
Board, stocks comprise 28 percent of household wealth in America, more than
even the 27 percent tied up in real estate. |